In today’s fresh episode of the More Than Marketing podcast, I discuss fresh social media themed news. Watch the episode to get more details on my reaction and tips.
LinkedIn has launched some exciting new features! You can now invite connections to follow a managed Page, stream LinkedIn Live from Pages, and you get access to new posting options.
Page admins can invite 50 connections a day. If you’re a user who doesn’t want to receive invites, you opt out.
LinkedIn Live, which was previously in beta, will be a game changer. People respond to live video, and now, professionals have a place to gather for live content. You can apply for LinkedIn Live here.
Facebook released their publisher list which lets you see all audience network, instant articles, and in-stream video placements that your ads can show on
What this means for you is that you can create a block list in case you want to avoid showing on certain sites and publications. You can now prevent your ads from showing on pages associated with certain industries, like porn, religion, or politics.
Podcast platforms have always had limited analytics on listener data. But they also have some of the most engaged, high-income audiences of all media types, and thus some of the highest brand/message recall rates.
The issue with podcasts has always been about measurement. Spotify announced that it will address this problem with digital ad insertion. This data will help podcasters monetize and get sponsorships since they can provide more performance metrics to sponsors.
You may be tempted to go after popular true crime podcasts or Joe Rogan for sponsorships, but niche podcasts are better options. That’s because they have small but prized audiences that offer an affordable way of getting a high ROI.
If you want to grow a software company, you can look for tech- or software-themed podcasts. If you’re selling products to mothers, podcasts are a great fit since there are plenty of shows targeting moms. You get the idea—find podcasts that are relevant to your industry, and you may very well strike gold.
This update will roll out slowly, so keep it in mind for later in 2020.
France was considering a digital tax on all tech, which would impact the U.S. considerably since most of the largest tech companies are from the U.S. After the U.S. threatened to retaliate with a tax on French products, Macron decided to back off.
Since privacy is becoming an increasingly concern for users of tech products, governments are rolling out new data privacy laws to manage privacy more effectively.
I’m torn about whether data privacy laws are good. On one hand, privacy is important for all of us. But on the other hand, that data helps us deliver more intelligent and personalized marketing campaigns to our users. Ultimately, I’m okay with giving up some of my data because of the convenience it affords me in certain situations. What are your thoughts on this hot topic?